This website is operated by Jan Becher – Karlovarská Becherovka, a.s., Company ID No.: 497 90 765, registered address: T. G. Masaryka 282/57, 360 01 Karlovy Vary, registered in the commercial register maintained by Pilsen Regional Court under file ref. B 401 (hereinafter referred to as “Karlovarská Becherovka” or “we”).
These terms and conditions of use (hereinafter referred to as the “Terms and Conditions”) set out the rules and terms of use of the www.becherovka.com website (hereinafter referred to as the “Website”).
For all matters relating to the operation of the Website, please contact us at: info.czech@maspex.com.
Karlovarská Becherovka is a service operator within the meaning of Act No. 480/2004 Coll., on Certain Information Society Services and on the Amendment of Certain Acts (the Act on Certain Information Society Services), as amended.
Please read these Terms and Conditions carefully. If you do not agree with any of the provisions of the Terms and Conditions, please leave the Website and do not use it.
The use of the Website is only available to people of legal age (over 18 years of age). To verify your age, you may be asked to confirm your date of birth before you start using the Website.
The Website is intended to provide the following services by electronic means: to enable users of legal age to obtain information about us and our services (for example, training) and the brands and products that Karlovarská Becherovka distributes in the Czech Republic. All content on the Website is for information purposes only.
Karlovarská Becherovka hereby informs you that certain services available on the Website may by provided by third parties.
None of the information contained on the Website constitutes an offer to sell the presented products within the meaning of Section 1731 et seq. of Act No. 89/2012 Coll., the Civil Code, as amended, and does not provide the basis for the exercise of any claims for the performance of a purchase contract.
The Terms and Conditions are available on the Website free of charge for the entire time that it is operated.
Czech law is used for all matters that are not regulated in the Terms and Conditions. The Website is intended for users living in the Czech Republic.
The Website (as a collective work), the domain name, the trademarks and such parts thereof containing elements such as architecture, presentation, graphic design and all parts of the Website as well as all materials (texts, graphs, tables, graphics, logos, labels, drawings, designs, images, sale items, etc.), posted on the Website, are protected by intellectual property rights, including copyright pursuant to Act No. 121/2000 Coll., the Copyright Act, as amended, international copyright conventions and other copyright laws (hereinafter referred to as the “Copyrighted Content”). Karlovarská Becherovka is the owner or authorised user of the Copyrighted Content.
By using the Website, you agree, in particular, not to:
for this purpose via the Website.
Please inform us immediately if you believe that the Website makes available any material that is in breach of intellectual property rights.
Please note that using services provided by electronic means carries certain risks that cannot be eliminated entirely. These include, for example, receiving spam, exposure to harmful and unwanted spyware, malware (for example, wabbit, Trojan, backdoor, exploit, rootkit, keylogger, dialer, hoaxes), viruses, exposure to cracking, phishing (obtaining confidential information) and sniffing, risks connected to piracy, exposure to illegal software and exposure to cryptoanalysis.
Karlovarská Becherovka takes steps to mitigate against the aforementioned risks by implementing measures regarding servers and the Website. Please note, however, that these risks cannot be eliminated completely due to the open communication on the internet. This is why Karlovarská Becherovka cannot guarantee that the Website or the server through which the Website is accessed are entirely without the aforementioned risks. We will inform you of any breach of our security measures by third parties to the extent required by law.
Karlovarská Becherovka cannot guarantee that all the Website functions will operate smoothly or error-free or that information sent to users of the Website will reach them in error-free and complete form. Nor can we guarantee that you will receive exactly the information that you expect from the Website.
Any personal data that you make available to us when using the Website, including data provided during any registration, will be subject to the Personal Data Protection Policy that is posted on the Website.
Please note the use of cookies by Karlovarská Becherovka (information placed on your computer’s hard drive to facilitate your communication and interaction with the Website) to personalise your use of the Website. The terms and conditions for the use of cookies can be found in the Information on the Processing of Personal Data – Cookies which is posted on the Website.
This Website may contain links to other independent websites or internet sources. We do not have any control over or bear any responsibility for the accessibility of such websites or sources and these Terms and Conditions do not apply to them. For this reason, we recommend that you read the personal data protection policies and terms and conditions of use of websites operated by third parties that you visit.
We do not endorse and are not responsible for the content, advertising, products, or other material available on the aforementioned websites and sources. If a website operated by a third party offers products or services, any potential transactions are made only between you and that third party and Karlovarská Becherovka does not bear responsibility for such transactions.
You should address any comments on the aforementioned websites to the appropriate web administrator.
As a user of the Website, you declare and agree not to:
Unless these Terms and Conditions expressly state otherwise, in order to protect Karlovarská Becherovka’s copyright, you are prohibited from downloading, posting, publishing, transmitting, reproducing, or otherwise distributing any part of the Website itself or documents connected to it.
Our liability for damages for non-compliance with the obligations set forth in the Terms and Conditions and the extent of this liability are set forth in the applicable laws.
Despite our best efforts and the efforts of other authors of the Website content to ensure that the posted content is reliable, it may contain technical inaccuracies and typographical errors. We cannot guarantee that the content of the Website is always complete, reliable and up-to-date. Similarly, we cannot guarantee that use of the Website will be interrupted or without technical faults.
The Website allows access only for the purpose of obtaining information. Neither we nor other authors of the Website content can bear responsibility for the consequences of decisions made by you or third parties who rely on content posted on the Website or obtained as a result of a visit to or using the Website.
Any complaints about the Website may be sent in writing or electronically to the above address. In order to facilitate the complaint review process, please ensure that the complaint describes the problem that you have encountered, your request and other information that you consider important to assess the complaint. We will inform you of the results within 30 (thirty) days of receiving your complaint.
If you wish to use the Website, you must use a device with functional internet access and a correctly configured web browser installed on a device with functional internet access to view HTML documents.
We reserve the right to change these Terms and Conditions for justified reasons, i.e. to adapt them to the terms set out in law or if such a change is necessary due to a decision by a court or other competent public authority. We also reserve the right to implement new technical measures to ensure privacy or if it is necessary for technical reasons related to the services you are provided with or if such a need arises from a change to the scope of the services offered through the Website.
We will notify you of any changes to the Terms and Conditions via the Website.
Any changes to the Terms and Conditions will be valid as of the date given in the current version of the Terms and Conditions and, unless stated otherwise, will be effective once they are posted on the Website.
Jan Becher – Karlovarská Becherovka, a.s.
Last update: 1.5.2024
We hereby inform you how we may use web technologies – cookies – to process your personal data when you use our website www.becherovka.com (hereinafter referred to as the “Website”).
The controller of your personal data is Jan Becher – Karlovarská Becherovka, a.s., Company ID No.: 497 90 765, registered address: T. G. Masaryka 282/57, 360 01 Karlovy Vary, registered in the commercial register maintained by Pilsen Regional Court under file ref. B 401 (hereinafter referred to as “Karlovarská Becherovka” or “we”).
More information on the processing of personal data can be found in our Personal Data Protection Policy, which is posted on the Website.
Cookies are small text files that a website sends to your browser. Cookies enable a website to record and store your preferences (for example, chosen language, font size and other settings). So, when you next visit this website you do not have to set these preferences again and browsing our website will be an easier and more enjoyable experience for you. Cookies generally enable better use of the website and adapt its contents to your needs and increase the user-friendliness on your return visit to the website.
Session (i.e. temporary) cookies allow us to link your individual activities while you are browsing this website. These files are activated when you open your browser window and are deactivated after you close it. Session cookies are temporary and all these files are deleted after you close your browser.
Persistent cookies allow us to identify your computer if you return to our website. Another advantage of persistent cookies is that they allow us to adapt our website to your needs.
Within your browser settings, you can manually delete, block, or completely prevent the use of individual cookies. For more information, use your browser help.
The current list of cookies that we use on the Website is posted in the cookies bar.
Necessary and preferential cookies help the website to function properly. Their use does not require your consent.
Statistical cookies help the website owner to understand how visitors use the website.
Marketing cookies are used to monitor the behaviour of visitors to the website.
Within your browser settings, you can manually delete, block, or completely prevent the use of individual cookies. For more information, use your browser help.
The data that we obtain through cookies may be disclosed to other processors, in particular operators of Google services and platforms or social network operators, such as Facebook, Instagram and other platforms.
Statistical cookies that are collected are processed by Google Analytics, operated by Google Inc., registered address: 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. You can disable the processing of your data by these cookies by using the web browser extension available at http://tools.google.com/dlpage/gaoptout.
Marketing cookies that are collected are processed by Meta Platforms Ireland Limited (also known as Facebook), registered address: Merrion Road, Dublin 4, D04 X2K5, Ireland.
The aforementioned companies treat cookies in accordance with data protection laws, the provisions of the data processing contract and certain other contractual terms and conditions, which you can find here: https://policies.google.com/privacy?hl=en.
You can find the settings for cookies in the most commonly used browsers at the following links:
Jan Becher – Karlovarská Becherovka, a.s.
Last update: 1.5.2024
In accordance with Article 13 of Regulation (EU) 2016/679 of 27 April 2016, on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter referred to as “GDPR”), we hereby inform you how we process your personal data as visitors or users when using our website www.becherovka.com (hereinafter referred to as the “Website”).
The controller of your personal data is Jan Becher – Karlovarská Becherovka, a.s., Company ID No.: 497 90 765, registered address: T. G. Masaryka 282/57, 360 01 Karlovy Vary, registered in the commercial register maintained by Pilsen Regional Court under file ref. B 401 (hereinafter referred to as “Karlovarská Becherovka” or “we”).
You can contact us:
(a) by post at the address T. G. Masaryka 282/57, 360 01 Karlovy Vary;
(b) by e-mail at the address gdprjb@jan-becher.com;
(c) by other means specified on the Website.
2. What personal data do we process about you?
We may collect and process personal data about you if you are planning to use or are already using our services, if you are planning to purchase or have already purchased our goods, when you enter into a contract with us or otherwise communicate with us or use the Website.
We obtain your personal data from several sources. The primary source of your personal data is you yourself when you provide us with your data. You may provide us with some of the information by communicating with us, for example by phone, e-mail or otherwise. We also collect some of it automatically, for example through the use of cookies or when you visit the Website.
We respect the principle of data minimisation and only retain personal data that are proportionate, relevant and limited to the extent necessary with regard to the purposes for which they are processed.
When you use the Website, we primarily process the following data about you:
| Data subject | Categories of personal data | Legal basis (primary) |
| Customer – a natural person who has bought tickets or marketing materials | – Identification data (in particular, name, surname, date of birth, permanent address, or place of residence) – Contact details (in particular, correspondence address, e-mail address, phone number) – Billing and payment details (in particular, account number and bank details) | Performance or negotiation of a contract Fulfilling legal obligations |
| A person communicating with us – any form of contact (for example, using a contact form) | – Basic identification data – Any other personal data that you voluntarily provide us with while communicating with us | Legitimate interest |
| Visitors to the Website | – Cookies (see the Cookies policy posted on the Website) – IP address Browser, information system and resolution data – Date of birth | Consent Legitimate interest Fulfilling a legal obligation (age verification) |
This is especially the case when:
The information we collect about you is mainly used in order to provide you with our services, to fulfil our contractual obligations towards you, to fulfil our legal obligations, to notify you of changes to our services, to improve our services and/or to protect our legitimate interests. We use your personal data for the purposes for which we have obtained it.
The processing of your personal data does not involve decision-making based solely on automated processing, including profiling, which would have legal consequences for you or which would significantly affect you in a similar way.
3. For what purpose do we process your data and what entitles us to do so?
4. Who else do we disclose your personal data to?
Unless the Cookies Information or Member Information specifies otherwise for specific purposes, we disclose your personal data to the following categories of other persons:
We never transfer your personal data outside the European Economic Area.
5. How long do we retain your personal data?
When dealing with your personal data, we respect the principle of storage limitation, whereby we retain your personal data only for the time necessary. Specific storage periods may be listed in the Cookies policy or Member Information.
6. What rights do you have in connection with the processing of personal data?
In connection with the processing of personal data conducted by us or on our behalf, you have the following rights:
7. Where can you exercise your rights and how?
You can exercise your individual rights by sending a physical or electronic request to us at one of the above contact addresses.
We will deliver our reply to your request as soon as possible, but within one (1) month at the latest. We have the right to extend this period by two (2) months if necessary and depending on the complexity and number of requests. We will inform you of any extension as soon as possible.
Jan Becher – Karlovarská Becherovka, a.s.
Last update: 4.11.2024
The previous version of the Policy effective until 3.11.2024 can be found in the Archive on the Website.
according to the General Data Protection Regulation (GDPR)
Jan Becher – Karlovarská Becherovka, a.s., Identification No (IČO): 49790765, having its registered office in T. G. Masaryka 282/57, 360 01 Karlovy Vary, hereby provides information on the processing of personal data in connection with the contractual relationship with clients and suppliers in accordance with Articles 13 and 14 of Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation) (hereinafter referred to as the “Regulation“) and Act No. 110/2019 Sb. (Collection of Laws) on the processing of personal data (hereinafter referred to as the “Act“).
Jan Becher – Karlovarská Becherovka, a.s.
Registered office: T. G. Masaryka 282/57, 360 01 Karlovy Vary
Identification No (IČO): 49790765
registered in the Companies Register maintained by the Regional Court in Plzeň, Section B, Entry No: 401
Contact details: gdprjb@jan-becher.com
(hereinafter referred to as “we” or “Controller“)
A data protection officer has not been appointed at the Controller’s company.
The Controller will process the personal data of the data subject for the purposes of ensuring mutual rights and obligations arising from the contractual obligation in the field of production and sale of goods under this Agreement, namely for the purposes of disputes, if any, over the consideration and protection of its rights and interests and maintaining relationships with suppliers and customers.
The legal basis for the processing of personal data is the conclusion and performance of a contract for the purposes of supplying goods and services or enforcing consideration under the contract and the legitimate interest of the Controller.
We have assessed the proportionality of our legitimate interests in relation to the interests of the data subjects and have performed a balance test to determine whether our legitimate interests override the interests of the data subjects, assessing in particular (i) the importance of our legitimate interest, (ii) the risk to the data subjects, (iii) the expectations of the data subjects in the processing of personal data, and (iv) the level of measures taken. Given the nature of the processing, we found the result of the balance test to be positive and our legitimate interests in this case to be relevant and legitimate.
The persons concerned are clients and suppliers as natural persons and/or contact persons of clients and suppliers as natural persons.
Personal data which the data subject has not personally provided to the Controller may be obtained from publicly available sources.
In the case of a contracting party who is a self-employed natural person:
In the case of a contracting party who is a legal entity:
Personal data may be provided by the Controller for further processing to the following categories of recipients:
The Controller may also transmit personal data to the competent public authorities or other bodies authorized to process personal data for the purposes of state supervision, prevention, investigation, detection or prosecution of criminal offences or the enforcement of sentences, including the protection against and prevention of threats to public security.
The Controller shall retain personal data only for the time necessary for the performance of the contract, for the time necessary to ensure mutual rights and obligations arising from the contract and for the time required by law.
An exception is the retention of personal data for business and marketing purposes, where personal data is stored only for the necessary period of time, but no longer than until the subject of the personal data processing duly exercises his or her rights under the law.
There is no automated processing of personal data.
There is no transfer of personal data to third countries outside the EU and EEA.
Right of access to personal data – In accordance with Article 15 of the Regulation, the data subject has the right to be informed whether the Controller processes personal data concerning him or her and to have access to the personal data concerning him or her. The Controller is obliged to provide him/her with a copy of the personal data processed.
Right to rectification and completion of personal data – In accordance with Article 16 of the Regulation, the data subject has the right to have inaccurate personal data concerning him or her rectified or completed by the Controller without undue delay.
Right to erasure – In accordance with Article 17 of the Regulation, the data subject has the right to have personal data concerning him or her erased by the Controller without undue delay if:
Right to restriction of processing – In accordance with Article 18 of the Regulation, the data subject has the right to have the Controller restrict the processing of personal data where justified.
Right to personal data portability – In accordance with Article 20 of the Regulation, the data subject has the right to receive the personal data concerning him or her in a structured, commonly used and machine-readable format and the right to transmit that data to another controller if the processing is automated and based on the performance of a contract or consent.
Right to object to the processing – In accordance with Article 21 of the Regulation, the data subject has the right to object at any time to processing of personal data concerning him or her which is carried out on the basis of a legitimate interest of the Controller, including profiling.
Automated individual decision-making – the subject has the right not to be subject to any decision based solely on automated processing, including profiling, unless this is necessary for the performance of the contract, if the processing is automated and based on the performance of a contract or consent.
Right to lodge a complaint with the supervisory authority – the data subject has the right to lodge a complaint with the Office for Personal Data Protection having its registered office in Pplk. Sochora 27, 170 00 Prague 7 (www.uoou.cz).
The data subject’s obligation to provide personal data arises from legal grounds or reasons stated in the contract. Failure to provide the data makes the performance of the contract impossible.
If the data subject does not enter into a business relationship with the Controller and there are no other reasons for the processing, his or her personal data will be shredded if in written form and erased if in electronic form.
1.1. These general terms and conditions (hereinafter referred to as “Terms and Conditions”) apply to the purchase of Tickets and Vouchers for tours to The Home of Becherovka (visitor center) at T. G. Masaryka 282/57, 360 01 Karlovy Vary (hereinafter referred to as “Visitor Center”) operated by Jan Becher – Karlovarská Becherovka, a.s., Identification No (IČO): 49790765, having its registered office at T. G. Masaryka 282/57, 360 01 Karlovy Vary, registered in the Companies Register maintained by the Regional Court in Plzeň under file No. B 401, phone #: +420 359 578 142 (hereinafter referred to as “JBKB”), as the operator of the shopping portal specified below, for contracts entered into by and between JBKB as the organizer of the visitor center tours and the customer who may act as a consumer or business undertaking (hereinafter referred to as the ”Customer”). These contracts are concluded via the website at www.becherovka.com operated by JBKB, with the booking, ordering and shopping phases moving to the ColosseumTicket web-based shopping cart booking and sales system (hereinafter referred to as “Online Shop”). These general terms and conditions further define and specify the rights and obligations of JBKB and the Customer (hereinafter referred to as “Terms and Conditions”).
1.2. Anyone who visits the Online Shop is a Customer of the www.becherovka.com website and is obliged to comply with applicable laws and regulations, to act in accordance with generally accepted principles of morality and these Terms and Conditions, and not to damage the reputation and rights of JBKB.
1.3. The Online Shop allows you to purchase Tickets and Vouchers for tours of the JBKB Visitor Center. JBKB hereby declares and informs that the offer includes Tickets for tours involving the consumption of alcoholic beverages, which, due to the serving of alcohol, are intended only for customers over 18 years of age. Please note that in accordance with Act No. 65/2017 Sb. (Collection of Laws), on the Protection of Health against the Harmful Effects of Addictive Substances, it is prohibited to sell or serve alcoholic beverages to a person under the age of 18. The Customer shall always produce evidence of being at least 18 years of age in the appropriate manner specified by JBKB. Persons under the age of 18 are only allowed to enter the Visitor Center without tasting alcohol and with the consent and under the permanent supervision of a legal guardian (e.g., parent) or other accompanying person having full legal capacity over the age of 18 (e.g., teacher); entering the Visitor Center is not appropriate for children under the age of 6.
1.4. JBKB offers the following types of Tickets and Vouchers in the Online Shop:
1.4.1. e-tickets for a selected tour of the Visitor Center with a specific date and time booked (hereinafter referred to as “Ticket”), and
1.4.2. Vouchers for a selected tour of the Visitor Center with a fixed period of validity, where such a voucher allows for a time-limited purchase of a ticket for a selected tour at a price corresponding to the predetermined ticket price after deduction of the price of the voucher already paid for (hereinafter referred to as the “Voucher”).
1.5. A consumer is any person who, outside the scope of his or her business activity or outside the scope of the independent exercise of his or her profession, enters into a contract with a business undertaking or otherwise deals with the business undertaking. The procedure leading to the conclusion of the contract, the contract entered into by and between JBKB and the Customer – consumer, as well as other obligations, shall be governed in particular by the provisions of Section 1810 et seq. of Act No. 89/2012 Sb. (Collection of Laws), Civil Code, as amended (hereinafter referred to as the “Civil Code”) and Act No. 634/1992 Sb. (Collection of Laws), on Consumer Protection, as amended (hereinafter referred to as “Consumer Protection Act”), as well as other related laws and regulations and these Terms and Conditions.
1.6. A business undertaking is a person who independently carries out, on his/her own account and responsibility, a gainful activity under a trade license or in similar manner with the intention of doing so consistently for profit. Any person who enters into contracts in connection with his or her own business, manufacturing or similar activities or in the independent exercise of his or her profession, or who acts on behalf of or for a business undertaking, shall also be deemed to be a business undertaking. A person registered in the Companies Register (obchodní rejstřík) and/or a person who has a trade license or other authorization under another law shall be considered a business undertaking. The procedure leading to the conclusion of the contract, the contract concluded between JBKB and the Customer – business undertaking, as well as other obligations not expressly regulated by these Terms and Conditions shall be governed in particular by the provisions of the Civil Code. In the event of any differences between the Terms and Conditions and the contract, the provisions of the contract shall prevail.
1.7. The conclusion of the contract does not occur when the Customer sends the purchase order to JBKB. The contract originates at the moment of confirmation of the Customer’s purchase order by JBKB (the presentation of Tickets placed in the JBKB Online Shop is of an indicative nature and JBKB is not obliged to enter into a contract regarding those Tickets – the provisions of Section 1732(2) of the Civil Code do not apply). From this moment on, mutual rights and obligations arise between the Customer and JBKB, which are defined in the contract and the Terms and Conditions which form an integral part of the contract. Conclusion of a contract without agreeing on all its requirements as stipulated by the Civil Code is excluded in accordance with the provisions of Section 1726 of the Civil Code. Furthermore, in accordance with Article 1740(3) of the Civil Code, JBKB excludes the acceptance of an offer with an addendum or a variation.
1.8. By submitting (placing) a purchase order in the Online Shop, the Customer confirms that he/she has read these Terms and Conditions and agrees to them in the version valid and effective at the time of submitting the purchase order, as well as that he/she has read the Visitor’s Rules which regulate the details of entry, visits and tours of the Visitor Center exhibitions and are available on the website at www.becherovka.com.
2.1. Ticket and Voucher prices presented on the Online Shop are stated inclusive of VAT. Together with this price, the Customer is also obliged to pay, if applicable, the costs associated with the delivery of the supply according to the contract in the agreed amount (of which the Customer will be informed during the ordering process); unless expressly stated otherwise, the price shall also be deemed to include these delivery costs. All Tickets and Vouchers are supplied with the documents required by generally binding laws and regulations.
2.2. All changes, whether to the range of Tickets and Vouchers or their prices listed in the Online Shop presentation, are subject to change.
2.3. The Customer can only pay the Ticket price online by credit/debit card through the payment gateway.
2.4. The Customer can pay the Voucher price online by credit/debit card through a payment gateway or in cash at the JBKB Visitor Center, depending on the delivery method chosen.
3.1. At the Customer’s option, JBKB will deliver the Tickets or Vouchers to the location and in the manner specified by the Customer in the purchase order. JBKB reserves the right to deliver the Ticket or Voucher to the Customer only after full payment of the total price.
3.2. The Customer can view his or her purchased Tickets in the form of e-tickets by logging into his or her JBKB customer account, where he or she can then print them. Tickets in the form of e-tickets will also be delivered to the Customer’s e-mail address provided by the Customer for this purpose via the web form when submitting the purchase order. To print the e-ticket, the Customer needs a program that allows him or her to print the document in PDF format (e.g., Adobe Acrobat Reader).
3.3. Depending on the chosen method of delivery, the Customer can view the Vouchers in the form of an e-ticket similar to Article 3.2 of these Terms and Conditions or collect them in person at the Visitor Center.
3.4. JBKB is not responsible for any inconvenience caused by unauthorized copying of the Ticket. The Customer is obliged to keep the Ticket in a safe place. When entering the tour, the code on the Ticket (in the form of an e-ticket) will be checked. The Ticket can be presented at the tour in electronic form or printed in physical form.
3.5. JBKB recommends that the customer with a purchased e-ticket arrive at the reception desk of the Visitor Center at least 15 minutes before the start of the tour (if the Customer needs or wishes so, a valid e-ticket can be exchanged for a valid paper Ticket free of charge).
3.6. Entry to the tour will be granted only on the basis of the Ticket that passes the check-in first. If the Ticket or a copy of the Ticket is presented again, entry to the tour will be denied regardless of who presents the Ticket.
3.7. When redeeming a Voucher, it is necessary to make an early reservation for a specific tour date by calling +420 359 578 142, otherwise JBKB cannot guarantee that the Voucher will be redeemed on the specific date chosen by the Customer due to the possible exhaustion of the capacity of the selected tour. The Voucher holder is entitled to redeem the Voucher. When redeeming a Voucher, JBKB does not verify whether the person is the authorized holder of the Voucher.
3.8. The validity of a Voucher cannot be extended subsequently. Upon expiration of the Voucher, the Customer’s right to redeem the Voucher shall expire without the right to any refund.
4.1. The Customer-consumer has the right to withdraw from the contract without giving any reason within 14 days; however, this does not apply to the purchase of Tickets according to Article 1.4.1 of these Terms and Conditions. The Customer-consumer acknowledges that in the case of the purchase of the said Ticket according to Article 1.4.1 of these Terms and Conditions, he or she cannot withdraw from the contract on the grounds stated in Section 1837(j) of the Civil Code using the procedure according to Section 1829 of the Civil Code (i.e., within 14 days without giving a reason), since in this case it is a contract for the use of leisure time and the supply (participation in the tour) to which the Ticket entitles the Customer is provided at a specific date or time.
4.2. In the case of Vouchers purchased according to Article 1.4.2. of these Terms and Conditions, the period for withdrawal from the contract ends 14 days after the day following the receipt of the Voucher (electronic or physical) by the Customer or his or her authorized person.
4.3. The Customer-consumer may withdraw from the contract by any unequivocal statement made to JBKB. JBKB recommends that the Customer-consumer send the written notice of withdrawal to
JBKB at the address of the Visitor Center or by e-mail to vstupenky@jan-becher.com and then follow the instructions of JBKB. The Customer-consumer can also use the withdrawal form template available at:
Withdrawal form template (DOCX).
4.4. In the event of withdrawal from the contract, JBKB shall return the funds received from the Customer-consumer, including the delivery costs, if any, without undue delay, no later than 14 days after withdrawal from the contract. JBKB will use the same mode of payment that was used to make the initial transaction to refund the funds, unless the Customer-consumer has expressly specified otherwise. The Customer-consumer will not incur any additional costs as a result.
4.5. In the event of withdrawal from the contract, the Customer-consumer shall return the supply provided by JBKB under the contract or hand it over at the address of the Visitor Center without undue delay, at the latest within 14 days of withdrawal from the contract. The time limit shall be deemed to have been complied with if the return is made before the expiry of 14 days. The Customer-consumer shall bear the direct costs associated with the return, and JBKB shall not be obliged to return the funds received to the Customer-consumer until the earlier of JBKB’s receipt of the returned supply or the Customer-consumer’s proof of return. The above shall not apply in the case of a supply provided to the Customer-consumer in electronic form, in which case the Customer does not physically return such supply, or in cases where JBKB informs the Customer-consumer that it does not require the return.
4.6. The Customer-consumer shall only be liable to JBKB for any impairment of value resulting from the handling of the Ticket or Voucher other than in a manner necessary to become familiar with its nature, characteristics and functionality.
4.7. The Customer-business undertaking is entitled to withdraw from the contract in cases and under the conditions of the general provisions of the Civil Code.
4.8. JBKB is entitled to withdraw from the contract in the event that before the start of the tour involving the tasting of alcohol in the Visitor Center according to the purchased Ticket, it turns out
that the Customer present is under 18 years of age (or fails to prove this age), thereby violating the conditions set out in these Terms and Conditions and the contract.
4.9. In the event of withdrawal from the purchase contract, the purchase contract is cancelled from the outset.
6.1. In the event of non-receipt of a confirmation e-mail, Ticket or Voucher in electronic form (e.g., as a result of incorrect data entered by the Customer when ordering), the Customer shall immediately notify JBKB of this situation by e-mail at vstupenky@jan-becher.com or by telephone at: +420 359 578 142 and shall follow further instructions of JBKB. Registered Customers can track their purchase order by logging into their JBKB Online Shop user account.
8.1. When registering a Customer on the Online Shop, the Customer is obliged to provide accurate and true information required for the purchase of Tickets and Vouchers. If there is a change in the Customer’s details, the Customer is obliged to notify such a change without delay, either via the JBKB customer hotline at: +420 359 578 142, per e-mail sent to vstupenky@jan-becher.com, or make the change directly in Customer Account Management section.
8.2. During the registration process, the Customer is asked to create a password for their Customer account. The Customer is obliged to keep this password confidential and not to share it with other persons. The Customer is fully responsible for all actions taken from his or her account. The Customer is obliged to inform JBKB without undue delay if he or she suspects any misuse or disclosure of his or her password to an unauthorized third party. In the event of reasonable concern that a Customer’s account is being or may be misused, JBKB is entitled to block the Customer’s account or to ask the Customer to change his or her password. JBKB shall not be liable to the Customer for damages (harm) incurred as a result of the disclosure or misuse of his or her access password or unauthorized use of his or her user account.
8.3. JBKB shall be entitled to immediately suspend or cancel the Customer’s registration if it reasonably believes that the Customer is in breach of these Terms and Conditions. The suspension or cancellation of registration shall be without prejudice to those provisions of the Terms and Conditions which, by their nature, remain in force.
9.1. Customer information is processed in accordance with applicable and effective laws and other generally binding laws and regulations of the Czech Republic, in particular Regulation (EU) 2016/679 of the European Parliament and of the Council of 27 April 2016 on the protection of natural persons with regard to the processing of personal data and on the free movement of such data, and repealing Directive 95/46/EC (General Data Protection Regulation).
9.2. Further information on the processing and protection of personal data, as well as the rights of the data subject, is described in a separate document, the Privacy Policy, which is published on the website at www.becherovka.com.
9.3. JBKB also processes the personal data of visitors to the Online Shop website via cookies in accordance with applicable law. Further information on the processing of personal data via cookies is described in a separate document, Information on Personal Data Processing via Cookies, which is published on the website at www.becherovka.com.
9.4. In the case of the purchase of Tickets or Vouchers through the Online Shop, JBKB is entitled under Act No. 480/2004 Sb. (Collection of Laws), as amended, on the basis of its legitimate interest, to send the Customer commercial communications concerning similar services or goods. The Customer has the option to refuse the receipt of commercial communications via the web-based order form by selecting the option “I do not agree to receive information and news by e-mail” before submitting the purchase order, or at any later time by sending an e-mail with the subject line “DO NOT SEND COMMERCIAL COMMUNICATION” from the e-mail address provided by the Customer when purchasing Tickets or Vouchers, to vstupenky@jan-becher.com, or any other email specified for this purpose in the commercial communication.
9.5. All materials published on the JBKB Online Shop presentation are protected by Act No. 121/2000 Sb. (Collection of Laws), on Copyright, Rights Related to Copyright and on Amendments to Certain Acts, as amended, and other legislation of the Czech Republic. The content of the Online Shop presentation and the information or images contained therein may also be protected by the rights of other stakeholders.
10.1. JBKB is entitled to amend these Terms and Conditions at any time.
10.2. If any provision of the Terms and Conditions is or becomes invalid or ineffective, the invalid provisions of the Terms and Conditions shall be replaced by a provision whose purpose is as close as possible to the invalid provision. The invalidity or ineffectiveness of one provision of the Terms and Conditions shall not affect the validity and effectiveness of the other provisions of the Terms and Conditions if such invalid and ineffective provision of the Terms and Conditions is severable from the other provisions of the Terms and Conditions.
10.3. These Terms and Conditions are valid and effective from 1 May 2024.
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